![]() To function well, a marketplace requires many other systems, processes, and an army of people. That, however, isn’t the only factor governing success. And, like any software, its success depends on how well it performs. Like the apps it facilitates, the marketplace itself is a software product. An app marketplace, however, has its own set of challenges and even though operations may seem simpler, that isn’t really the case. It is easy to assume that operations of an app marketplace may be simpler as compared to that selling physical goods requiring inventory, warehousing, shipping, tracking, returns, etc. Marketplaces have an entirely different team managing vendor relationships. At any company, the procurement division is generally responsible for supplier relationships. Every business, including the marketplace, works with suppliers but suppliers providing services to the marketplace are very different from the vendors selling on the marketplace. A marketplace also adds the dimension of vendor (or partner) success. Most businesses focus on customers and customer success. are the factors governing the apps offered and the marketplace operations. The underlying platform, the GTM strategy, monetization, etc. Even when it comes to mobile apps, you will often notice that the iOS and Android versions either lack feature parity or work differently. An interesting point to notice is that while you can buy the same goods (say a specific shampoo) on hundreds of online marketplaces, you will find it difficult to buy the exact same app on different app markets. These articles are focused on app marketplaces but I can’t help going back to those selling goods to draw similarities and differences. Introduction to Marketplaces, Enterprise App Marketplace Goals You can access the earlier articles here: This is the third article in the series covering Enterprise App Marketplaces (EAMs). #ecosystem #appstores #marketplace #cloudmarketplace #appmarketplace
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